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MotorChain

For Car Dealers

A smarter way to advertise your stock.

Import vehicles from your dealership website, manage every listing in one place and pay only for the vehicles you choose to advertise. No dealer membership fee and no monthly advertising package.

✓ NO MONTHLY ADVERTISING PACKAGE✓ IMPORT EXISTING STOCK✓ ADVERTISING FROM £3.99 PER VEHICLE

MotorChain Dealer Portal Preview

INVENTORY MANAGEREXAMPLE CONTENT
Example vehicle

2022 BMW 5 Series

Example dealer stock

£32,995

MARKETPLACE

Example vehicle

2021 Porsche Cayenne

Example dealer stock

£68,500

PREMIUM AUCTION

Example vehicle

2019 Ford Ranger

Example dealer stock

£26,495

FLASH AUCTION

Website Stock Import

Import your stock from your website.

Enter your dealership website and MotorChain will find your current vehicles for you to review. Marketplace is selected by default. Auction settings are reviewed before payment, and nothing is published until payment or a valid listing entitlement is confirmed.

1

ENTER YOUR WEBSITE

Provide your dealership website address.

2

FIND YOUR STOCK

MotorChain finds the vehicles currently advertised on your website.

3

REVIEW YOUR VEHICLES

Check every vehicle and correct anything that needs attention.

4

ADVERTISE

Choose an ad type, then confirm payment or entitlement.

Dealer Portal Preview

https://www.yourdealership.co.uk
FIND MY STOCK

Website Stock Sync

Keep your MotorChain stock up to date.

Choose a website check frequency from daily to every 7 days. MotorChain compares your dealership website with your existing inventory.

DailyEvery 2 daysEvery 3 daysEvery 4 daysEvery 5 daysEvery 6 daysEvery 7 days
  • Existing vehicles are not added again.
  • New vehicles are added for you to review.
  • Vehicles no longer found on your website are flagged for review.
  • Premium and Flash Auction settings must be reviewed before publication.
  • Payment or a valid complimentary listing entitlement is confirmed before publication.

Other ways to add your stock

CSV UPLOAD

Upload a CSV file exported from your existing stock system.

XML OR STOCK FEED

Provide an XML file or stock-feed link and MotorChain will prepare your vehicles for review.

STOCK-PROVIDER SUPPORT

Already use a dealership stock provider? Ask MotorChain to help arrange your stock connection.

MANUAL ENTRY

Add an individual vehicle using its registration number.

Not sure which option to use? Ask MotorChain for import help.

Dealer Pricing

Pay per advertised vehicle.

No dealer membership fee. No monthly advertising subscription. Choose the right advert for each vehicle.

MARKETPLACE

Fixed-price advertising with direct customer enquiries.

£9.99

30 DAYS

  • ✓ Fixed advertised price
  • ✓ Direct customer enquiries
  • ✓ Detailed listing performance
  • ✓ Eligible for aged-stock renewal pricing
Choose marketplace

PREMIUM AUCTION

A timed auction for high-value, rare or specialist vehicles.

£14.99

7–30 DAYS

  • ✓ Optional reserve price
  • ✓ Timed competitive bidding
  • ✓ Buyer offers
  • ✓ No seller success fee
  • ✓ 0% buyer fee
Choose premium auction

FLASH AUCTION

A focused 24-hour auction for vehicles that need a faster result.

£3.99

24 HOURS

  • ✓ Focused 24-hour format
  • ✓ Choose your starting bid
  • ✓ No reserve
  • ✓ Competitive bidding
  • ✓ No seller success fee
  • ✓ 0% buyer fee
Choose flash auction

Included with your dealer listings

Everything you need to manage the sale.

  • Unlimited vehicle photos and video
  • Manage adverts from one dealer portal
  • Edit prices and vehicle information
  • Detailed performance for every listing
  • Mark vehicles as sold

Optional sponsored placement

£5.00

Give an eligible live listing additional visibility with an optional sponsored placement for £5.00per vehicle. The sponsored placement must remain linked to an active underlying advert.

Advertise a vehicle

Move stock to auction

Send a Marketplace vehicle to Premium or Flash Auction from your inventory. Review the auction duration, reserve, starting bid and other auction settings before publishing.

Dealer Portal Preview

Run your stock from one clear dashboard.

24

Live Marketplace

Currently advertised

1

Live Premium Auctions

Currently running

0

Live Flash Auctions

Currently running

2

Needs Attention

Review required

£0.00

Amount Due

Nothing due

Performance Summary

Last 30 days · example data

View all performance

Inventory views

—

Customer enquiries

—

Enquiry rate

—

Top-performing vehicle

—

LISTING MANAGEMENT

Edit vehicle information, change prices, manage advertising and mark vehicles as sold.

LISTING PERFORMANCE

Open View Performance on any vehicle to review its views, enquiries and customer contact activity.

VEHICLES NEEDING ATTENTION

Quickly identify the vehicle, registration or stock reference and the missing information that must be corrected before publishing.

FLEXIBLE AD TYPES

Use Marketplace by default or select Premium Auction or Flash Auction for individual vehicles.

Customer Enquiries

Let buyers contact you their way.

Buyers can contact your dealership through MotorChain Live Chat, WhatsApp, telephone or email. Live Chat conversations stay in your dealer inbox, with the relevant vehicle shown clearly.

MOTORCHAIN LIVE CHAT

Read and reply to MotorChain Live Chat enquiries from the dealer portal.

WHATSAPP, TELEPHONE AND EMAIL

Offer the contact methods that suit your dealership and your customers.

MOTORCHAIN SUPPORT

Contact support@motorchain.co.uk when you need help with your account or stock import.

LIVE CHAT — DEALER PORTAL EXAMPLE

Hi, is the BMW 5 Series still available?

Yes, it is. Happy to arrange a viewing.

Verified Dealer

Build trust with verified dealer status.

Once your company details have been checked, eligible listings can display the MotorChain Verified Dealer badge.

  • ✓ Companies House details checked
  • ✓ Verified Dealer badge on eligible listings
  • ✓ Helps buyers identify checked dealership accounts
MotorChain Verified Dealer badge shown on an example listing

Example listing with Verified Dealer badge

Aged-Stock Pricing

Your Marketplace price reduces as stock ages.

Fixed monthly advertising packages can make older stock increasingly expensive. MotorChain reduces the Marketplace renewal price while the same vehicle remains continuously advertised.

FIRST 30 DAYS

£9.99

SECOND 30 DAYS

£8.99

THIRD 30 DAYS

£7.99

FOURTH 30 DAYS

£6.99

The renewal price then remains at £6.99 while the same vehicle continues to be advertised.

Aged-stock renewal pricing applies to Marketplace renewals only.

EXAMPLE — 50 VEHICLES
First 30 days£9.99£499.50
Second 30 days£8.99£449.50
Third 30 days£7.99£399.50
Fourth 30 days£6.99£349.50

Example assumes all 50 vehicles remain continuously advertised and are renewed at the applicable Marketplace renewal price.

Dealer Offers & Updates

Keep up with the latest MotorChain dealer offers.

Follow MotorChain for dealer promotions, platform updates and new opportunities. Create a dealer account whenever you are ready to advertise your stock.

Get Started

Ready to advertise your stock with MotorChain?

Create your dealer account, import your stock and choose how each vehicle is advertised.

✓ No dealer membership fee✓ No monthly advertising subscription✓ Pay per advertised vehicle